From Mississauga to Markham to Vaughn, Ontario has gone crazy for custom personalized lapel pins! It seems like every Ontario resident has a customized lapel pin on their jacket, backpack or pin board at home. Here are a few tips for selling personalized lapel pins in Ontario.
Creating Your Lapel Pin Design
Find inspiration: When you’re designing your lapel pin, consider the colour palette, the art style and the general look you want to go for. I find it helpful to collect images of some of my favourite custom lapel pins from across Instagram and online stores. With your pin board created, you’ve got some ideas about what looks great and what doesn’t, and which pins are popular online.
Find Your Niche: If you’re creating personalized lapel pins to sell online or in stores, you need a niche! A pretty design may look great, but a lapel pin with a targeted audience will sell well and gain attention in a smaller community. Let’s say you’re designing a personalized lapel pin for Ontarians (is that a word?) Or even better, creating a lapel pin for the city you live in. Find local legends, popular attractions and even unique features on your map.
With a small target audience and a uniquely personalized lapel pin design, you’ll have no problem find your audience and selling your pins.
Find a Supplier: It’s so important to find a custom pin supplier in Ontario who will provide high quality pins at a low price. At Artik, we’re a bit biased but we think we’re the best! Our experienced staff will walk you through your order and give you tips to lower your price. The best personalized pin supplier in Ontario is the one who treats you well, so shop around and make a connection!
Selling Pins In Ontario Stores: Across Ontario, there are many thousands of stores who carry customized lapel pins. The trick to getting into a store with your pins is in your presentation, come to a store with simple and low pricing and professional packaging. Offer them a special deal if they order more than one personalized pin design and assure them that your pins will sell well. Many stores will buy your pins for a discounted cost, others will consign your personalized lapel pins meaning that for every sale, they get a cut and you get a cut.
Lapel Pin Consignment vs. Bulk Purchase: Ontario stores who sell lapel pins may offer you consignment at a higher price than your bulk purchase pricing. Should you go for it? The advantage of consignment is that your cut may be larger and it’s easier to get into stores when they aren’t taking a financial risk in putting you on their shelves. The disadvantage of consignment is that things can get complicated. You’ll need to keep track of stock and make sure you get paid. Conclusion: Consignment is great at the beginning when you need to get your pins on shelves, but bulk selling you pins is much simpler in the long run.
More about Personalized Lapel Pins in Ontario
Read our full article on designing custom lapel pins in Ontario here:
Designing a Trendy Lapel Pin (with pictures!)
https://www.artik.com/toronto-blog/toronto/designing-trendy-lapel-pin-pictures/
Be sure to follow Artik for our upcoming article on selling your pins online!