When you want to attract new customers or build awareness of your brand, there are two paths. You can go for premium items like custom printed hoodies and embroidered baseball caps or you can go the lower cost route with custom printed promotional products and paper printing. This article will run through some of the best promo products to use when promoting yourself on a budget:
Make your own Lapel pins and custom buttons
We put this idea at number one because custom printed buttons and metal lapel pins are just great ways to promote your brand. You can give them out for free to loyal customers, staff and potential clients. You can use them to promote a special offer or spread your brand name around.
We recommend creating a beautiful custom metal lapel pin that will attract attention and be held onto.
Design something memorable like custom printed t-shirts
Custom printed t-shirts are a unique item that will be worn until they’re worn out. We recommend custom tees for their low price and high popularity.
Tip: Choose a shirt colour you love and one that matches your brand. A tee is only as cool as it’s colour.
Make something people will keep, like custom illustrated bookmarks
Custom printed bookmarks can be a marvelous way to promote your bookstore, your book or your school. I’ve seen some incredible designs that sell out quickly and the price of a customized bookmark can’t be beat.
Tip: Hire a designer or illustrator to create a truly beautiful bookmark.
Make something useful, like printed ticket wristbands
Throwing an event or running a charity? Customized wristbands will make an impression on your attendees and donors. A bright, custom printed wristband will be noticed and remembered so make them look great!
Tip: Make your branded wristbands the ticket to your show or event and people will wear them and hold onto them.
Design something classic like keychains
A custom keychain has a classic appeal that makes it popular, even for people without cars. If you’re in the automotive industry, the hotel industry or running a fashion line, custom keychains may be an out of the box way to be remembered by customers.
Order something low cost like custom screen printed napkins
Screen printed paper napkins are used at industry events and catered meals. Design your own napkins to give your brand a professional look and make your event that much fancier.
Tip: Design a one colour napkin to save money, and work with the shape of the napkin to create an attractive piece of dinnerware.
Make custom magnet that people will keep for years
Custom printed fridge magnets are held onto for years! You probably still remember the magnets that were on your childhood fridge, I know I do!
If you have an important medical or veterinarian emergency service, put your phone number and hours on custom magnets and people will keep them in case of emergency.
Other industries can create magnets that are useful, playful or attractive to be used by customers. If you have a loyal following, your logo may be enough to get people excited about your magnets. Otherwise, consider creating a calendar magnet, a dry erase “to-do list” magnet or some other design that will appeal to your niche audience.
Make something fun, like custom printed balloons
Customizing balloons is a great way to promote your brand and spruce up your event. Kids will love them and adults are drawn to balloons too! That’s why every car dealership has a bunch of balloons floating out front. A helium balloon says – “This is happening today!”
Tip: Get creative and create a fun design for your balloons.
Final Thoughts on Budget Marketing
Getting your brand out there can be done with small, expensive promotional gifts to your top clients, or you can appeal to the crowds with affordable promo items. A little creativity and thought for what your niche wants will ensure your brand is effectively spread far and wide with your efforts (and without breaking the bank!)