If you’re promoting a new album, trying to get more followers or building a brand, traditional marketing techniques might be too expensive, clunky and boring to help you achieve your message. Guerrilla marketing is a strategy of low-cost, ground level advertising that is proven to be effective in getting attention.
What follows are a few customized promotional products that you can use in your guerrilla marketing campaign. These are just suggestions, choosing a unique promotional product that fits your branding will make your campaign way more powerful.
Getting customized stickers with your message, logo or a memorable icon is a super affordable way to build a brand. Check out paper stickers, vinyl stickers and all the custom shapes and sizes available, a unique looking sticker can draw attention indoors or outdoors. Creating a visually interesting sticker that isn’t completely ugly will help your stickers get used and not taken down.
Custom Printed Pin-back Buttons
Creating customized buttons for your guerrilla marketing campaign is a solid idea – make a simple, memorable design that your fans and customers will want to buy or take for free. A few hundred custom buttons in the right hands can give your brand a boost in all the right groups.
Custom Printed Tees, Hoodies and Sweaters
A great design, an experienced screen-printing shop and a comfortable t-shirt or sweater. If everything falls in line, you’ll have a promotional product that people will wear for years.
How do you create a great screen-printed t-shirt or hoodie design?
I always recommend two things. First of all, look at your favourite tees from similar brands. If you’re in a band, look at other band tees, same goes for coffee shops, startups and marketing campaigns. By looking at a ton of examples of great printed t-shirts, you’ll see which t-shirts will be keepers and and which will end up in a bargain bin at Goodwill.
The second thing I always recommend is going to a graphic designer for help – check out 99designs.com or designcrowd.com to get many graphic designers to design your custom printed t-shirt.
With a great design, your custom printed apparel will get worn and help spread awareness of your brand. Your printed apparel can be given out as prizes on social media, worn by staff and volunteers or given away for free!
Create a Banner with Your Custom Design
Custom printed banners, posters and printed material are powerful ways to spread information. Ever since the invention of the printing press, printed banners and booklets have sparked revolutions, societal shifts and some great reads. Designing a large banner with your message in big bold letters can help draw customers to your restaurant, it can be carried in a protest or displayed at an event. People are naturally curious! If you write something on a banner, people will read it. Include a call to action or a website address to get results from your custom printed banner.
More Custom Printed Products to use in Guerrilla Marketing
There are hundreds of ways to spread the word about your new project, your charity fundraiser or your event. No matter what you’re promoting, customized products are a tangible way to attract attention (which can lead to more sales, more followers, more views, etc.)
Designing your own apparel like custom socks, custom printed sports jerseys or custom printed jackets, underwear or embroidered hats is a smart way to spread your message. People will wear them and keep repping your brand, just put extra focus into creating an attractive design – people are picky about what they’ll wear! If your logo becomes somebody’s favourite hat though, that’ll last for years.
Ordering promotional products can be super powerful! Imagine your logo on custom matchbooks or lighters. You can put your design on a stress ball that will be played with, a custom tote bag that will be used on the daily or a printed pen that is held onto for years.
Final thoughts on Promotional Products for Guerrilla Campaigns:
Custom printed promo products may seem old school in the world of Facebook ads and Insta posts. Being a little old school isn’t a bad thing. Integrate your printed products into a modern campaign for extra clicks and embrace a vintage style.
Think outside the box with your promotional products and you can create something timeless, memorable and affordable. Make it stand out and you may even have a viral hit on your hands.