Custom printed promotional products are a staple in Canadian marketing campaigns. With the rise of online marketing, the landscape has changed – these essential tips will help you make the most of your custom printed promotional gifts, prizes and tradeshow giveaways.
Use Promo Products at Canadian Tradeshows and Events
Promotional products have their time and place for most potent use. We find a Canadian tradeshow booth with some awesome promo products will gather a large crowd throughout the day.
Choose the Right Promotional Product for your Audience and Campaign
A promotional product should match the messaging and branding of your campaign. For a Canadian outdoor company, custom printed medical kits, matches, emergency kits or flashlights will help promote your brand. If you’re running a social media campaign, customized Bluetooth speakers make a great prize. For colleges, a throwing disc or nice notebook can be an effective promotional tool. Focus on getting the promotional product that matches your audience’s desires, your message and your aesthetic.
Cost-Effective Promotional Products or Premium Promo Products?
Should you go for a low cost promotional product that will get into the hands of thousands of Canadians? Or should you choose a high value promo product that will be cherished by the lucky people who get their hands on it.
Consider your service – if you’re selling premium business products to a limited audience, a high value promotional gift will be appreciated by the buyers and CEOs of companies you’re interested in working with.
If you’re promoting something with a low price point to a wide audience, a cheap promotional product can gain a lot more traction.
Get Creative with your Promotional Products in Canada
Why think inside the box? Get a little weird with your promo products and people will remember them forever. We’ve seen video game companies order mugs that change when they’re hot. A TV show about zombies could make custom printed hand sanitizer. A movie about an evil clown could order custom printed red balloons.
The trick to being remembered with your promotional products is standing out and making a real connection with your audience.
Make Something Useful
Canadians appreciate a promotional product that they can use. A well-made mug or reusable water bottle will be kept for years. A beautiful towel with your logo on it will be brought to the beach or the sauna. An umbrella with your design on it will be used every time it rains. Make your custom promotional products truly useful and people will associate your brand with durable, comfortable utility.
Final Thoughts on Promotional Products
Promotional products have changed over the years – today brands use promo products to connect with their customers on a more intimate level. Building a relationship with your clients and audiences is more valuable than ever and promotional products are a great way to build those relationships.